Rugby League News: Wigan Warriors’ Home Venue Renamed as ‘The Brick Community Stadium’
As of next Monday, May 13th, Wigan Warriors’ home ground will be known as ‘The Brick Community Stadium’, marking the end of a 15-year association with DW Sports. The 25,138-capacity venue has been called the ‘DW Stadium’ since 2009, when former Wigan Athletic owner Dave Whelan acquired a chain of sports fitness clubs from JJB Sports.
Prior to that, the stadium was known as the JJB Stadium for a decade, from its opening in 1999 until the change to DW in 2009. However, with Whelan no longer involved in either club, and local businessman Mike Danson taking full control of both Wigan Athletic and Wigan Warriors last year, the DW branding has been dropped in favor of a partnership with a local charity, The Brick.
“The Brick charity has been a cornerstone of Wigan, transforming and influencing countless lives over many years. Naming the stadium in Wigan after their charity is a suitable tribute to their significant impact on the community.”
- Kris Radlinski, Wigan Warriors CEO
The Brick, a charity working to address poverty and homelessness across Wigan and Leigh, has already appeared on the Warriors’ third shirt this season. The new partnership agreement is in place until the end of 2025, with the expectation that a new commercial partner will take over the stadium’s naming rights thereafter.
“The renaming of the Stadium is a fantastic gesture that cements our long-term partnership with Warriors and Latics, bringing together three of the town’s oldest serving institutions. We could not be more delighted to be formally associated with the town’s iconic stadium, and two great clubs that align so closely with our values of opportunity, inclusivity, and equality.”
- Keely Dalfen, The Brick’s CEO
This renaming marks the beginning of a collaborative effort between the clubs and The Brick, with further support for local charities expected to be announced in the coming weeks.
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