BBC’s Rugby League Broadcast: Concerns Over Viewership & Coverage
The BBC’s new Super League broadcast deal sees underwhelming viewership numbers, raising concerns about the national broadcaster’s commitment to promoting rugby league. Surprisingly, Sky Sports outperforms BBC in viewership, highlighting the need for improved coverage. As fans anticipate the Challenge Cup semi-finals, there’s hope for increased exposure and a broader audience reach. To capitalize on the deal, BBC must prioritize airing league fixtures on BBC One and Two.